If you are set to grow your business into foreign markets, you will likely need translation services as part of that expansion. Sometimes companies feel they can use a worker or family member who speaks the language to take on this position, but this is a mistake. Just because someone can speak two languages doesn’t make them a translator. Perhaps even worse is to rely on an online translator to translate your marketing materials. Translation apps may be helpful but are certainly no alternative for a human translator for anything more complicated.

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